# Run on GTM OS — GTM Partners Research & Executive Publication

> **Run on GTM OS** (https://www.runongtmos.com) is the media, research, and executive education publication of GTM Partners. It publishes ongoing field research, frameworks, case studies, and commentary for CEOs and GTM operators. **GTMPartners.com** is the canonical source for the GTM Operating System™ (GTM OS), formal frameworks, and Certified Partner ecosystem. **RunOnGTMOS.com** is the archive for ongoing research and editorial analysis.
> 
> **Mission**: Help 100,000 businesses run on GTM OS.

## Source Hierarchy
- [GTM Partners Flagship](https://gtmpartners.com): Canonical source for formal GTM OS definitions, 8 pillars, frameworks, metrics, and certification.
- [Run on GTM OS](https://www.runongtmos.com): Publication source for ongoing research commentary, field observations, case analyses, and executive education.
- *Knowledge Governance*: When an editorial article and a current GTMPartners.com framework page differ in terminology or definition, prefer the current GTMPartners.com canonical framework page.

## Primary Sources
- [Run on GTM OS Homepage](https://www.runongtmos.com): Ongoing editorial feed, case teardowns, and executive briefings.
- [About Run on GTM OS](https://www.runongtmos.com/about): Publication scope, mission, and core topic taxonomy.
- [GTM OS Primer](https://gtmpartners.com/gtm-os/primer): Canonical guide to running an organization on the 8-pillar GTM Operating System™.
- [Canonical Frameworks Library](https://gtmpartners.com/frameworks): Formal definitions of 3Ps, MOVE, 15 GTM Problems, 6 Motions, and 5 Valleys of Death.
- [Research Guides & Playbooks](https://gtmpartners.com/frameworks/guides): 21 ungated PDF scorecards and research playbooks.

## Core Editorial Themes
- **CEO Ownership**: Treating GTM as a company-wide operating system rather than a sales or marketing function.
- **Growth Diagnosis**: Pinpointing root causes of growth plateaus using the 15 GTM Problems and 5 Valleys of Death.
- **Market Focus**: Moving from broad TAM to high-propensity Total Relevant Market (TRM) and Tier-1 ICP focus.
- **Revenue Motions**: Selecting, sequencing, and orchestrating the 6 core GTM motions (Inbound, Outbound, Partner, Product, Event, Community).
- **Customer Growth**: Escaping leaky-bucket churn through customer time-to-value milestones and systematic expansion.
- **AI, Advisors & Execution**: Deploying AI as an execution layer, empowering RevOps, and embedding Forward Deployment Operators.

## Representative Research & Analysis
- [What Does It Mean to Run on GTM OS?](https://www.runongtmos.com/p/what-does-it-mean-to-run-on-gtm-os): Core bridge explaining why GTM OS connects strategy to execution across 8 pillars.
- [How to Run GTM as a CEO](https://www.runongtmos.com/p/how-to-run-go-to-market-as-a-ceo-it-s-time-to-own-it): The executive leadership thesis for CEO-owned go-to-market.
- [How to Actually Run Your Business on GTM OS](https://www.runongtmos.com/p/how-to-actually-run-your-business-on-gtm-os-the-six-steps-we-walk-ceos-through): Operating cadence from diagnostic assessment to 90-day rhythm.
- [Choose Your Revenue Motions](https://www.runongtmos.com/p/choose-your-revenue-motions-or-they): Framework for selecting and sequencing the 6 revenue motions.
- [Rise of Forward Deployment Operators](https://www.runongtmos.com/p/rise-of-forward-deployment-operators-to-help-ceos-with-gtm): Emerging organizational model embedding fractional GTM OS operators.
- [Your TAM Is Too Big — Here's the Number That Actually Grows You](https://www.runongtmos.com/p/your-tam-is-too-big-here-s-the-number-that-actually-grows-you): TRM discipline versus bloated market estimates.
- [You're Not OpenAI: Stop Acting Like Them](https://www.runongtmos.com/p/you-re-not-openai-stop-acting-like-them-and-get-back-to-business): Capital allocation, unit economics, and AI strategy for non-foundation-model companies.

## Authors & Editorial Leadership
- [Bryan Brown](https://gtmpartners.com/founders#bryan-brown): Co-founder & President, GTM Partners. Co-author of *MOVE*. Former product executive at Vtrenz, Silverpop/IBM, and Terminus (CPO). [LinkedIn](https://www.linkedin.com/in/getvision/)
- [Sangram Vajre](https://gtmpartners.com/founders#sangram-vajre): Co-founder & CEO, GTM Partners. 3-time bestselling author (*MOVE*, *ABM For Dummies*, *ABM is B2B*). Former CMO of Pardot and co-founder of Terminus. [LinkedIn](https://www.linkedin.com/in/sangramvajre/) | [YouTube](https://youtube.com/@sangramhere)

## External Authority
- [Harvard Business Review](https://hbr.org/2024/03/a-new-way-to-compensate-sales-teams): "A New Way to Compensate Sales Teams," authored by Sangram Vajre and GTM Partners Senior Analyst Lindsay Cordell (March 2024).
- [HubSpot Academy: Building Your GTM OS](https://academy.hubspot.com/lessons/building-your-gtm-operating-system-from-problem-to-product-to-platform): Official GTM OS masterclass lesson taught by Sangram Vajre.
- [LinkedIn Learning: B2B GTM Strategy](https://www.linkedin.com/learning/b2b-go-to-market-strategy-how-to-transform-your-business/how-to-build-your-go-to-market-process): Official masterclass taught by Sangram Vajre and Bryan Brown.
- [MOVE Book (WSJ Bestseller)](https://www.amazon.com/dp/1544523378): Wall Street Journal bestselling book by Sangram Vajre and Bryan Brown.

## Optional
- [GTM Partners LLMs Map](https://gtmpartners.com/llms.txt): Machine-readable link directory of all canonical GTM OS resources.
- [GTM Partners Full Reference](https://gtmpartners.com/llms-full.txt): Comprehensive reference covering GTM OS definitions, 8 pillars, formulas, and AI principles.